Set up your Google Business Profile
About Google Business Profile
With Google Business Profile, the details of your brick-and-mortar store and website display in Google Search and Google Maps results. Google Business Profile also syncs with Order with Google.
By syncing your Google Business Profile with Square, you can seamlessly manage your Google presence directly from your Square Dashboard. You can also form your business identity on Google, connect with customers, post updates, list your products and services and accept online orders.
Before you begin
You can sync your account with Google, edit locations synced with Google and disconnect your account from Google from your Square Dashboard. If you need to troubleshoot outside of your Square Dashboard or Square app, reference the Google help center.
Google requires a physical location to create a Google Business Profile. Online-only businesses that sell virtually are not eligible to sync their virtual locations to Google.
If you decide to connect your Square account to your Google account and sync your Square locations with Google Business Profile, we will also send Google any of the following information that you’ve entered in Square: business name, business description, business address and location coordinates, business category, business type (mobile or physical), business hours, business phone number, business website links, business logo. You can review, edit and delete this information ahead of time or while setting up your Google connection. You can also stop sharing data at any time.
Sync Square with Google
- Sign in to Square Dashboard and go to Settings > Account & Settings > My business > Locations.
- From the Google Business Profile banner, click Get started.
- Click Sign in with Google.
- Select your Google business account in the pop-up window.
- Review the requirements, then click Allow.
- Select the category that best fits your business and click Continue.
- Fill out the fields with your business information.
- Click Publish.
- Sign in to Square Dashboard and go to Online > Sales channels .
- Under Google Business Profile, click Set up.
- Click Sign in with Google.
- Select your Google business account in the pop-up window.
- Review the requirements, then click Allow.
- Select the category that best fits your business and click Continue.
- Fill out the fields with your business information.
- Click Publish.
Once you sync your location with Google through Square, you need to verify your location with Google. Visit the Google help center to learn how to verify your business on Google. Once you successfully add your Google Business Profile to Square, your profile should appear under your Locations as Synced.
Edit locations synced with Google Business Profile
Any edits you make to a Square location automatically sync with Google.
Sign in to Square Dashboard and go to Settings > Account & Settings > My business > Locations.
Select a location with the status Synced.
Make any changes and click Save.
Disconnect your business locations from Google
If you disconnect your business location with your Google Business Profile, your business information stops syncing with Google. Your location will remain visible on Google, and you can still manage the locations separately from your Google Business Profile.
Sign in to Square Dashboard and go to Settings > Account & Settings > My business > Locations.
Select the synced location you want to disconnect.
Click Disconnect.