View sell-through reports
About sell-through reports
The Square for Retail inventory sell-through report helps you effectively manage your inventory by tracking sell-through rates, sales velocity, and stock levels. The report generates on demand with the latest data from your catalog, so you always see up-to-date information. It may take approximately 20 seconds to load as it pulls fresh data in real time.
Sell-through is a percentage that compares the amount of inventory you receive from a vendor against what's actually sold over a given period of time.
Although benchmark sell-through rates vary by industry and item type, a general rule of thumb is that any item at or above 80% is excellent and any item below 40% is concerning. A sell-through rate over 100% means the item or variation has been oversold and inventory has gone negative.
Before you begin
Inventory tracking must be turned on in your Square Dashboard. Learn how to track your inventory.
The item or variation must have either been sold or had an inventory adjustment in the last 365 days for a sell-through report to be generated.
View sell-through report
To view your sell-through report:
Sign in to your Square Dashboard and select Reports.
Select Inventory Reports > Inventory Sell-through.
The report is generated on demand and may take approximately 20 seconds to load.
Customize your sell-through report
You can customize the sell-through report to focus on the data most relevant to your business:
Date range: Select any custom date range to analyze sell-through over a specific time period.
Filters: Filter by any field in the report, including location, category, item name, SKU, and more.
Columns: Add or remove columns to display the metrics you need, including sales amount in dollars, sell-through rate, sales velocity, and stock levels.
Sort: Select any column header to sort the report by that metric.
Grouping: Items are displayed at the item level with variations nested underneath for easy comparison.
Export your sell-through report
To download your report data, select Export to generate a CSV file. The export includes all currently visible columns and respects any filters you've applied.